This is beyond with its event Further East is APAC’s most innovative high-end travel trade show. Uniting the world’s most original, APAC-focused travel brands, buyers and globally renowned media, our mission is to create a unique community that attracts the most forward-thinking minds in luxury hospitality. Originally created to spotlight authentic Asia, Further East has now expanded its scope to include the wider APAC region, as we work to build back better for luxury travel. While its community is bigger than before, its hand-curated guest list and unique creative atmosphere will ensure it is still a travel trade experience like no other.